WOC Design Leader in Tech
Virtual-Try-On, AR for Shoes revolutionizes the shopping experience on the Amazon mobile app by offering immersive AR technology. Customers can virtually "try on" shoes, enabling them to preview styles before making a purchase. This groundbreaking feature positions Amazon alongside luxury fashion houses with advanced AR capabilities.
This project was both exciting and educational. It marked my second S-team goal at Amazon and my first collaboration with a 3D Design Technologist, enriching my knowledge and skills. Despite the challenges of the COVID-19 pandemic, we found inspiration and innovation while working remotely.
As the design lead, I created the E2E virtual-try-on flow, leveraging Amazon's existing shopping patterns while introducing innovative enhancements. The 3D Design Technologist contributed by creating captivating 3D assets, animations, and share CX.
This product launch solidified Amazon Fashion's position as a trailblazer in the fashion industry, demonstrating our commitment to innovation and customer-centric experiences.
Read more on: Tech Crunch, Hyperbeast, and try it on yourself at Amazon mobile app
Role: Design lead, Designer, Manager
2021-2022