Comcast needed a way for their customers to reach them on their mobile device as the iPhone market share skyrocketed. It was an business opportunity when the phone was the only source of internet when their customers don't have one set up at home yet.
I tackled that challenge and created the v1 of Comcast mobile site. As an interaction designer, I spearheaded the sitemap and information architecture, invented and introduced the wireflow as supposed to the traditional user flow, and designed the interaction model systems that will become the foundation of Comcast mobile site.
Role: Interaction designer, Information architect
2011