WOC Design Leader in Tech
As the sole designer, I spearheaded the design of Amazon's inaugural custom made-to-measure T-shirt line (flagship S-team goal), catering to individuals struggling to find apparel that fits them perfectly. Beginning with T-shirts, we expanded our offerings to include athletic T-shirts and leggings.
To bridge the gap between customers and their ideal fit, I pioneered the "remake flow," enabling customers to fine-tune their custom T-shirts directly within the Amazon shopping app, eliminating the need for visits to a tailor. In 2021, Amazon sought a design patent for this innovative solution.
This product showcased collaboration across UX, Product, Engineering, Marketing, and Fashion Design, leveraging cutting-edge technologies such as 3D modeling, machine learning, and artificial intelligence. It exemplified the synergy between digital and analog techniques.
Upon launch, the initiative garnered coverage in 40 articles, including 19 original pieces and 21 syndicated ones. The product received outstanding customer satisfaction ratings, boasting a score of 4.7 out of 5. Furthermore, it demonstrated a remarkable repeat purchase rate of 34%, affirming its success and resonance with the target audience.
Read more on Fast Company, Tech Crunch, and Vogue
Role: Design lead, Art direction, Manager
2020