WOC Design Leader in Tech
View in 3D has now been integrated across numerous shopping categories on the Amazon mobile app.
Originally conceived during my work on AR for Shoes, this feature emerged from a thorough benchmarking analysis conducted by my team. Collaborating closely with a UX designer, as well as our 3D scanning and engineering teams, we swiftly brought this feature to life in under six weeks.
We launched the feature over 120k shoe products, resulting in a 7% increase in customer engagement and a 5% boost in sales, showcasing its impactful contribution to the Amazon shopping experience.
Role: Design lead, UX manager
2021